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Channel: Small Business Mavericks» E-mail Marketing for Small Business
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3 Ways To Use E-mail To Increase Your Social Following

So you want to increase the number of followers and fans you have on the social media websites you use the most? That’s a good idea. You can use your e-mail list to drive new traffic to your social...

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Is E-mail Dying?

Let something get popular for a few days and someone somewhere is going to ask if something else is dying. Social media was supposed to kill search. It didn’t. Now, it’s supposed to be killing e-mail....

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How Many E-mails Is Too Much?

Can you send out too many e-mails? Is there ever a point at which you’ve gone too far in your e-mail marketing? I think there is, but you can probably get away with e-mailing your subscriber list to...

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Drive Traffic With A Newsletter

Newsletters have been great business communication tools for years. In fact, the 20th century has seen a proliferation of newspapers of various sorts. When desktop publishing became fashionable in the...

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Email Marketing And Facebook – What A Concept!

Open your email on any given day and you will probably see a lot of emails from restaurants, Wal-Mart and others. For instance, I opened an email from Red Lobster a couple of days ago and had a coupon...

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E-Mail Marketing For Small Business Still A Winner

Whether you have an online or offline business, e-mail marketing is still a proven winner when it comes to marketing your business. One common complaint is the difficulty in building an e-mail...

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E-Mail Marketing – The Money’s Still In The List

After many years of Internet marketing hype, latest data suggests that e-mail marketing is still the top earner for many businesses. It’s not a surprising statistic really, especially when it comes to...

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Why E-mail Subject Lines Are Easy To Write

Writing e-mail subject lines is a lot like writing headlines for newspapers and titles for web pages. The idea is to get your readers’ attention and lead them to read your e-mail. But how do you do...

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Make E-mail More Effective With Social Media

E-mail marketing is still one of the most effective marketing strategies online. It is even more effective if you marry your e-mail marketing with your social media marketing and drive new traffic to...

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3 Ways To Integrate E-mail With Social Media

More and more, online marketers are integrating social media with e-mail marketing, but the integration may not necessarily be what you think. There’s more than one way to make it happen. Here are...

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3 Off Line Ways To Building Your E-mail List

Building an e-mail list is one of the most challenging tasks for businesses as they make their first attempt at marketing online. But it can be done. And it can be done using off line, or traditional,...

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What To Test In Your E-mail Marketing

E-mail marketing is still one of the most effective forms of e-mail marketing available. But you have to constantly test and measure the results you get from your efforts. What exactly should you be...

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Are You Actively Growing Your E-mail List?

I’m not sure whether to be encouraged that 57% of small businesses are actively growing their e-mail list or be disappointed that only 57% are doing so. Either way, I think the following insight by...

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98% Of SBMs Use E-mail Marketing

Five years ago, 64% of small business owners were using e-mail for marketing, according to a survey conducted by Constant Contact. Today, that number is 98%. The survey revealed some other interesting...

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Why Cleaning Your E-mail List Is Essential

On July 15, 2013, Yahoo! is closing inactive e-mail accounts and opening them up to the public. That could spell trouble for you. It would be bad enough if they were closing accounts, but they are...

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Your Three-Step Lead Generation System

E-mail marketing is still as effective today as it ever was. But you’ve got to generate leads. To generate leads you have to build trust. Here’s your three-step plan for generating trust and building...

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Don’t Make These E-mail Marketing Mistakes

E-mail marketing is one of the most powerful ways to market any business. If you look, you’ll probably find that many of your best customers come to you through your e-mail marketing efforts. One...

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Killing The E-mail Marketing Myths

There are a lot of myths surrounding Internet marketing in general, but there are plenty surrounding e-mail marketing in particular. In fact, Marketing Pilgrim mentions 7 e-mail marketing myths to...

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E-mail Marketing Still Effective For Businesses

Businesses that establish a sales funnel swear by e-mail marketing. You should too. Plain and simple, if you capture e-mail addresses of your website visitors and clientele, you are more likely to see...

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3 Ways To Make Your E-mails More Powerful

E-mail marketing is still one of the most powerful marketing channels online. Even when you count the rising tide of social media, it can’t compare to e-mail. One of the reasons e-mail marketing is so...

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